We're thrilled to announce that Goodnature has been recognized as the #6 Most Innovative Company in the Consumer and Household Goods sector by Fast Company for 2025! This prestigious acknowledgment highlights our commitment to revolutionizing pest control with humane and effective solutions.
Fast Company’s annual list showcases groundbreaking products that demonstrate a clear trend: consumers are seeking smarter, more sustainable, and more efficient solutions in their daily lives.
What This Means for Goodnature
Being recognized on this list validates our dedication to developing products that not only solve pest problems but also prioritize animal welfare and environmental sustainability. Our humane, toxin-free smart traps, specifically the award-winning mousetrap equipped with the first infrared no-touch sensor, and our newest battery-powered trap capable of 100 uses per charge, are changing the way people think about pest control.
As Fast Company highlighted, innovation in consumer goods is about addressing real-world problems with creative solutions. For us, this means:
- Humanity: Providing a swift, clean kill with our CO2-powered traps, ensuring humane pest control.
- Sustainability: Reducing the reliance on harmful toxins and promoting eco-friendly pest management with biodegradable traps and toxin-free lures.
- Effectiveness: Providing reliable and efficient solutions that protect homes and ecosystems, now available at major retailers like Walmart, Ace Hardware, and Amazon.
- Technological Advancement: Incorporating smart technology like smartphone connectivity and infrared sensors to enhance our traps.
- Expansion: Growing our pest-free footprint worldwide by an area the size of Paris, and working towards large-scale biodegradable trap deployments.
Looking Ahead
We're inspired by the other innovative companies featured on Fast Company's list. These diverse innovations remind us that there's always room to improve and push boundaries. We are especially excited about our “moonshot” project, a biodegradable trap for large-scale deployments, which is 24 months away from large-scale trials.
We want to thank our loyal customers, partners, and the entire Goodnature team for their support. This recognition fuels our passion to continue developing innovative solutions that make a positive impact.
Stay tuned for more exciting developments from Goodnature as we continue to lead the way in humane and sustainable pest control.
Read more about the Fast Company’s Most Innovative Companies for 2025 here.